Who Am I?

I’m based in Hamburg, Germany and currently a Data Intelligence student at Philips, where I specialize in data visualization. I’m passionate about data analytics and how it can transform raw information into powerful insights that drive smarter decisions.

1. I’m a naturally curious person who loves to dive deep into data and uncover trends that help businesses grow.

2. I enjoy collaborating with teams across different functions to solve complex problems and improve processes.

3. Outside of work, I find balance through yoga and love expressing my creativity through painting.

Over the past few years, I’ve built a solid foundation in data analysis and data visualization while gaining hands-on experience in both B2B and B2C sectors. I’ve worked on projects in marketing and sales, analyzing data and developing dashboards that help companies make faster, data-driven decisions.

Statista

Research & Analysis – Working Student

I started my career at Statista, where I learned the fundamentals of data collection and the importance of data integrity. This was where I first realized how essential clean, accurate data is to producing valuable insights.

Datalogue

Marketing Performance Analytics – Working Student

At Datalogue GmbH, I deepened my understanding by developing data-driven marketing strategies that enhanced campaign performance and improved budgeting decisions. This role showed me how data could be used not only to reflect past performance but to actively guide future outcomes.

Philips Personal Health DACH

Trade Shopper Marketing – Working Student

During my time at Philips Personal Health, I focused on the B2C sector, where I developed interactive dashboards using Excel. By streamlining data analysis processes, I successfully reduced the workload of marketing specialists by 75%, allowing them to dedicate more time to strategic decision-making. Additionally, I explored omnichannel data, integrating insights from both online and offline sales to gain a comprehensive view of customer behavior. This work involved collaborating with key trade partners such as Otto, Galaxus, Rossmann, and DM.

Philips Health Systems Global

Data Intelligence – Working Student

Currently, at Philips Health Systems, I’ve had the opportunity to work in the B2B sector, focusing on dashboard development and data automation. I collaborate closely with Data Engineers and Data Analysts from various business units to deliver efficient and reliable data products. One major highlight is planning and executing the launch of self-service dashboards, which aimed to reduce manual data queries by 70%, significantly speeding up decision-making processes. Another key project involved unifying online campaign data from multiple sources—such as Supermetrics, Google Analytics 4, and SFDC—into a single interactive dashboard. This centralized all the essential data analysts needed, providing a clear and streamlined way to access campaign performance insights.

Why Data Analytics?

What drives me in this field is the ability to transform complex data into actionable solutions. Whether it’s improving business outcomes or contributing to products that improve people’s lives, I’m passionate about the real-world impact data analytics can have. With every project I take on, I’m excited to dive deeper and explore new ways to use data to solve challenges and create value.

Let’s Connect!

Thank you for visiting and getting to know more about me and my journey in data analytics! If my experience resonates with you, or if you’re looking for someone to collaborate with on exciting data projects, I’d love to hear from you. Whether it’s discussing the latest trends in data visualization or finding new ways to unlock the potential of your data. Feel free to reach out to me on LinkedIn or send me an email at mail@thuy-analytics.com. Let’s connect and see how we can use data to create meaningful impact together!


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